Our mission
Agewhale is making caregiving a positive experience for all
Our mission at Agewhale is to empower and support both individuals and businesses in navigating the complexities of elder care. We provide personalized care planning for individuals and comprehensive workplace support for companies, bridging the gap between carers and essential resources. Our goal is to enable older persons to age well while supporting carers and fostering productive workplaces.
"I founded Agewhale with the hope of helping other carers feel more informed, supported, and confident about caregiving. Not only do I hope we can live a long life like whales, I hope we can age well with dignity and quality of life."
- Grace Cheng, founder of Agewhale
Read our founder’s messageOur founder
Grace Cheng
Grace Cheng is the founder and CEO of Agewhale. Raised by her grandparents, Grace has always had a deep connection to older people. She took care of her grandparents in their final years and experienced firsthand the numerous challenges faced by family caregivers. Motivated by her personal experience, she established Agewhale to support families in caring for their elderly loved ones.
She was invited to be a speaker at the TEDxTinHauWomen 2023 event and she highlighted the importance of caregiver preparation in her talk. In 2024, she was selected to partake in the Professional Fellows Program sponsored by the US Department of State. She undertook a fellowship at the Older Adults Technology Services, a charitable affiliate of AARP, the leading non-profit organization in the United States for people aged fifty and above. She was also selected as one of the fellows of the inaugural PBC Fellowship Programme launched by The Hong Kong Jockey Club Charities Trust to participate in the Philanthropy for Better Cities Forum 2024.
Prior to founding Agewhale, Grace served as the General Manager of the Fair Employment Agency, a social enterprise dedicated to transforming the standards of the migrant domestic worker recruitment industry. Leading a team of over 20 employees, she guided the organization through the unprecedented challenges posed by the COVID-19 pandemic. Under her leadership, the agency has been recognized with multiple awards for delivering exceptional recruitment services to nearly 8,000 employers and migrant domestic workers.
Grace graduated from the University of Hong Kong with a Bachelor's degree in Social Sciences. She holds certifications in advanced care planning, palliative care, dementia caregiving, mental health first aid, and caregiver support. Grace is actively involved in volunteering with organizations focused on eldercare and end-of-life care to enhance her understanding of the needs of seniors and caregivers. Her community involvement includes serving as the Fellowship Advisor of Resolve Foundation and the Enterprise Advisor of CLAP@JC.
Our board advisors
Betty Wan
Betty is a HR Executive with 20+ years of experience holding senior global roles amongst blue-chip listed corporations in the pharmaceutical, banking and energy sectors. A trusted partner, she is experienced working closely with the C-suite and the Board building effective HR strategies and pivotal capabilities, capturing commercial opportunities driving growth.
Her expertise is to design and deliver effective people plans in high-stakes environments, enabling successful transformation required at pace at scale. A trained psychologist, her award-winning work enables her organisation to learn and grow creating value. She has led teams across Asia Pacific, EMEA/Russia, and the Americas, delivering strategic investment to enhance workforce strategy, talent, leadership & culture, DEI, and ESG, making business and performance sustainable.
She holds advanced degrees in Business and Occupational Psychology, is a graduate of the University of London, and a Fellow of CIPD. Betty is a keen hiker and cook and enjoys meeting new people and learning new things.
Inez Wu
Inez is an independent consultant in the biotech & healthcare sectors. She has had over 20 years of work experience in the USA & Hong Kong, encompassing patient advocacy, smart healthcare development, clinical trials project management & patient recruitment support, hospital services planning, biomedical technology industry advisory, strategic communications planning, & project management.
Before forming her own consultancy, Inez worked in the Biomedical Technology Cluster of the Hong Kong Science & Technology Parks Corporation (HKSTP) as a Senior Manager, providing recommendations to regulatory agencies & the government for advancing the biotech industry & facilitating the use of innovative medicinal products by local patients, and connecting healthcare groups with suitable tech products.
Her career footprints also comprise of managing pharma-sponsored clinical trials at the Brigham & Women’s Hospital in Boston (USA), serving as IRB member in Partners Healthcare (USA), planning the Equestrian competitions in the 2008 Beijing Olympic & Paralympic Games (HKG), lobbying for effective treatment for patients with rare genetic diseases (HKG), and coordinating strategic service plan development for hospital executives & clinical staff in the Hospital Authority (HKG).
Outside of work, Inez enjoys hiking and volunteers as a Board member in several non-profit organizations.
Kevin Lee
Kevin is a strategist and advocate for inclusive innovation and digital transformation, with a career spanning consulting, wellness tech, and global financial services. He specializes in go-to-market strategy and change management, enabling large-scale technology adoption across diverse markets and teams.
A champion of inclusion economies—a paradigm that reframes caregiving, accessibility, and belonging as engines of systemic innovation and shared economic value—Kevin brings a distinctive lens to AgeWhale’s mission. His work has supported a micro-community of over 20,000 individuals through initiatives in disability inclusion, mental wellness, and caregiving, grounded in both personal insight and institutional change.
He also co-leads a corporate AI Ambassador Network, fostering responsible and inclusive AI adoption. With cross-sector experience in startups, mentorship, and ethical tech, Kevin contributes systems thinking, digital fluency, and equity-centered design to help AgeWhale scale caregiver-centered solutions and shape a future rooted in inclusive futures.
Loïc André
Loïc is a multi-cultural leader with over 20 years of cross-sector experience spanning hospitality, diplomacy, talent acquisition and social entrepreneurship. He holds a Master’s in Economic Sciences, informing his analytical approach to programme design, and has lived across Africa, Europe and Asia, developing a deep appreciation for diverse perspectives.
Loïc believes that meaningful change arises through collective effort and strives to positively impact the lives of those he encounters, however small the gesture.
His career encompasses designing and leading social ventures, building and managing high-performing teams, and forging partnerships across private, public and non-profit sectors. He specialises in creating equitable pathways to quality employment for marginalised communities.
Loïc is currently leading WISE, a Hong Kong–registered charity and social enterprise that connects skilled professionals with employers committed to inclusive workplaces. He focuses on strategic growth, programme innovation and sustainable funding models to ensure lasting social impact. He measures success by the positive outcomes achieved for participants and partner organisations.
Raymond Tam
Raymond is a seasoned financial executive with over 27 years of asset management experience, including leadership roles at Manulife Asset Management, Value Partners, and BlackRock. He is recognized for advancing corporate governance, social impact, and financial inclusion.
Currently, Raymond serves as an Independent Non-Executive Director (INED) at BCT Group, providing strategic advice on pension schemes and MPF governance. His previous board-level contributions include serving as an INED at AIA Company (Trustee) Limited.
Beyond board roles, Raymond is a LEAP Adviser for the CUHK MBA program and a mentor at The Hong Kong Polytechnic University. He is a passionate advocate for financial inclusion and social impact, volunteering with organizations such as Cocoon Foundation, Junior Achievement HK, and Time Auction to promote financial literacy, while also sharing his expertise as a guest lecturer at HKU SPACE.
Sandra Leung
Sandra joined HKEX in October 2015, and is currently Head of the COO Office and Managing Director in Strategic Projects. Prior to joining HKEX, Sandra spent almost 10 years in Goldman Sachs in Hong Kong, last serving as Executive Director in the Consumer Retail Investment Banking Group.
Sandra is a passionate advocate for social change and is focused on driving meaningful impact through corporate and community collaboration. She is currently a Board Member of Time Auction and the Ebenezer School & Home for the Visually Impaired, previously also that of Habitat for Humanity Hong Kong. She is also a founding member of the Red Cross EmpowerHer Network, The Women’s Foundation Allies Circle and the Regional Leadership Team of Phillips Academy, Andover (USA).
Born and raised in Hong Kong, Sandra received her BSc in Economics from the Wharton School, University of Pennsylvania; and is also a graduate of the Basic Cuisine and Patisserie courses at Le Cordon Bleu, Sydney.
We are very grateful for the generous support from
